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Heineken Match House Party

Heineken, as a UEFA Champions League sponsor, is offering its customers the possibility to enjoy the key matches of this championship in an exclusive and unique way, preparing a party per match in one of the most select clubs of each city where the football and the nightlife would merge together in a really singular manner.

CUSTOMER ACQUISITION

The day before the game our Match Hunters set off in search of the best candidates for the Match House Party. We arrange our couches across the city hotspots and invite the coolest people to have a seat with our hostesses and later on attend our Match House Party with unique invitations customized by means of a Polaroid camera.