Heineken, as a UEFA Champions League sponsor, is offering its customers the possibility to enjoy the key matches of this championship in an exclusive and unique way, preparing a party per match in one of the most select clubs of each city where the football and the nightlife would merge together in a really singular manner.
CUSTOMER ACQUISITION
The day before the game our Match Hunters set off in search of the best candidates for the Match House Party. We arrange our couches across the city hotspots and invite the coolest people to have a seat with our hostesses and later on attend our Match House Party with unique invitations customized by means of a Polaroid camera.
MATCH HOUSE
Several environments are an absolute must-have for a really cool party. So, by creating them we achieve that all the targets, like football fans, occasional watchers and not-really-into’es, enjoy the moment.
