Just as the world of communications
has become more digital, so the world
of marketing has shifted emphasis from
the consumer to the shopper.
This is a business built for the way
that people shop today — from Google
search through to the shelf (whether
that's physical or digital).
Enter Labstore — a new global retail &
shopper marketing agency that is an
integral part of Y&R worldwide, and VML in the US.
We bring together a rich mix of cultures
and skills across the planet. But we
share three things in common: an
absolute passion for retail, an obsessive
focus on the shopper, and a desire to
Create Shopper Chemistry™.
Customer strategies and insights.
Specific planning tools focused in
In-store shopper campaigns.
Design of interiors, corners, displays
and shop windows.
Commercial and promotional magazines
& brochures. Graphic design.
Commercial communication in all
digital formats from digital signage
to web and mobile.
Promotions and in-store events.