Shop activation

Adidas Blue Blast

In order to strengthen the link between the shoe sub-brand Blue Blast and the football category, and arise the shoppers' interest, Adidas Colombia carried out a joint campaign with People Play's shops.

During the 8 weeks of activation in 5 of the network's points of sale, we DROVE shoppers to the brand's corner offering them to perform their own goal celebration, filming them and uploading the videos to our web page. The best celebratios were later on imitated by the 4 brand ambassadors, professional  Colombian fotball players.

The campaign ended with a special event, the Domo Experience, carried out in one of the country's most important shopping malls.