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Mazola Healthy Play

What kids learn through play stays with them forever. Unfortunately, many toys teach unhealthy eating habits. That is why Mazola decided to change the menu, with a new initiative to help promote good eating habits from an early age.

During the month of February, Mazola allowed pre-schools to trade their junk food toys for brand new healthier versions by visiting healthierplay.com The landing page also featured the supermarket promo information and schedule.

We also hired a celebrity junior chef and shared kid healthy recipes inspired by each toy making it easy for kids to go from playing well to eating well.