Mazola Healthy Play
What kids learn through play stays with them forever. Unfortunately, many toys teach unhealthy eating habits. That is why Mazola decided to change the menu, with a new initiative to help promote good eating habits from an early age.
During the month of February, Mazola allowed pre-schools to trade their junk food toys for brand new healthier versions by visiting healthierplay.com The landing page also featured the supermarket promo information and schedule.
In supermarkets, healthy toys were given to families who purchased fruits, vegetables or Mazola corn oil. To receive the healthy toys the customers only had to present evidence of purchase.
We also hired a celebrity junior chef and shared kid healthy recipes inspired by each toy making it easy for kids to go from playing well to eating well.