Contour bottle 100 years
One of the most symbolic and iconic Coca-Cola's elements turns 100-year old. And in order to celebrate it in a really memorable and spectacular way we've invited Carrefour shoppers to go through an experience as unique as shape of the bottle itself.
We designed an installation where mechanical and digital element cane together to tell the visitors the bottle's 100-year history, the activation's main character, through a magic, disruptive and vivid experience.
Thousands of shoppers could enjoy this itinerant celebration that travelled hundreds of miles to reach the Carrefour shops in Buenos Aires, Cordoba and Tucuman.
More than 250,000 people lived the experience.
More than 29% of shoppers said they bought more than they had planned.
The action was so successful that its implementation was extended
More than twice the planned time.